While there are technologies that do wonder, we were facing hard time with their design—and that is not just how they look, but including functionality. Most products were seeming either like alarm clocks with good sound ability, but the snooze button is somewhere entirely else, if not under the battery; or the visual expression wasn't really to the mark, hence not channelized with intent. We expect a story, a value, an art—no less than a dream, a meaning in the products and its all expressions, functional and visual. So we decided to do it ourselves, create products with the best of technologies, tools and techniques; design their expression, feel, and make experience as intuitive and empathetic as possible. The aim is to make the system disappear in the experience.

Design for us is visualizing the system's creative expression, the intuitive functional abilities and their cohesion within and across; involves care to the finest grain of details and excellence in mind, while prioritizing individualistic expression and the impact it has over and throughout. We design systems—"that feel good", that in a profound way says it all.

Just Express